Wednesday, August 27, 2008

Diesel Bat

On one of my safaris, I observed this creature on a fuel island. If you can't tell, he has had better days.

In case I have discovered a new species, I hereby name him/her a diesel bat (all rights preserved).

Anyway, my wiring harness is here, and has been since monday, and was somehow missed. It's in now, and I'm decalled. I still want my PO Box, but told Randy that if it's not ready by friday, I'll just hit the road.

After more driver interrogations, I'm trepidationalized. (I make up words like that to be funny. That was funny. Insert laughter here:_____.)

It's going to be a challenge. I can make money, but I will pay for it. (That's another joke. See--pay for money? Crap why do I bother? Pearls before swine).

Yeah, I can make some money. But then, I need to. I can't stall much longer on taxes, and can't roll this year's into the previous years. I'll have to file and pay, and do it before mid-October.

By that time, I think i will have rebuilt my savings a little, or at least enough to pay a lump sum and avoid the payment schedules they've got several other owner-ops on. I want it out of my hair.

I have that, the address change stuff, setting up with the new accountants, and getting cost basis info on my portfolio to take care of, and then I can relax. A little.

I've ruminated on my planned Affiliate site a bit more. I think my best approach is to make it entertaining first, and informative second. I have personae I can use, like Jethro Bodine, Barney Fyffe, Cliff Claven, and Don Rickles.

My niche is owner-operators first, and Trucking companies second, so I must narrow my focus to these people. With all the saturation of media, it's a mistake to go for a wide audience.

Driving traffic to my site won't be easy. I know tricks that should get me favorable listings on search engines. I lack the software or know-how at this time, but that includes embedding stealth phrases in the HTML (invisible to the reader, but visible to the engines).

...long story. But I'll also need to get on some forums, and look around for places to put my message (and link). I was unsuccessful before, but the experience now gives me some advantages: I'll know where to look.

Then, I need to capture interest quickly, so that the surfer who clicked me will actually check me out before clicking away again. That's why I need to be entertaining first and foremost.

My targets are owner-ops. They often don't have much time. They also don't need to read the same junk they read in the trucker rags, or hear on the C.B. I have to be unique. I also have to be authoritative and confident. I want to make these guys smile and laugh--or maybe even just tick them off;, just get them to click "add to favorites".

My entries should be shorter than these are on my Captain's log.

Since I can also make money by recruiting other affiliates, I can talk about making extra money without getting a job or more miles, and even tell them exactly how I'm doing what I'm doing.

I need to be specific about subjects, and stick to the subjects. I tend to blabber, and go stream-of-consciousness. Can't do that here. The reader hits my site, sees the titles, clicks them, and gets what they clicked for.

This way, I can at least vary the content, along with my mood.

...I might pretend to be several people. As a professional unsuccessful writer, I learned from reading real pros who I liked, and emulating them. I can change my style, and even the projected personality behind it. I can debate with myself and make it very believable.

I just thought of that now. Yeah--this would keep it fresh, and also make the readers think that several people are in on this one site. I can even fabricate credentials for myself, and casually regurgitate trade-jargon.

One of the best books I ever read was "Winning Through Intimidation" by J. Ringer (say--I'll recommend books, too--including links--value-added, ya know? I'll get more affiliate deals if I can, but do it anyway if I can't. You can't go wrong offering people helpful leads. That's the main reason that I personally bookmark pages--for the links on them that I might want to pursue later. So often, you find you're loaded and have to go, or your turn comes up, or a cop chases you away, and you just bookmark the page you're on. Plus the search engines elevate your listing when you have more links).

OK. I've thought about it enough for now. Now I let my subconscious get to work on it. In many ways, it's smarter than me. Sorta.

Now I'll head for the Wal-Mart in Wilmington, and get a shower enroute. I might also have to get some fuel. There are a few things I can still jam into my freezer, and the Wal-Mart is five blocks away from Buffalo Wild Wings, where I'll watch the Browns game, or at least the first half.

Friday I leave here with a load no matter what, and then my sabbadical is over. Might as well enjoy it.













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